It was no surprise to hear that men and women have vastly different buying habits. Now, a look at the top 10 most popular cars and trucks bought by sex, compiled by TrueCar.com, shows there’s absolutely no overlap in the vehicles that they prefer. (By sex, we mean gender. Were you thinking something else?)
Reposted from Forbes
In making up its lists, TrueCar.com, which provides shopping advice, looked at the cars with the greatest percentage of buyers preferred by men and by women.
A big caveat: the lists don’t reflect sales volume, so you can’t take them as an apt reflection of market share. But it’s clear men win hands down in one category. They’re the primary purchasers of two of the industry’s best-selling vehicles: the Ford F-series pickup and the Chevrolet Silverado, even though their sales aren’t as big as they used to be.
You might think women would prefer car brands, but as you’ll see from the charts below, the women’s list is heavily weighted toward small SUVs and crossovers. The men’s list includes three pickups, a big SUV, and some luxury models. Detroit companies make out much better with male buyers, especially GM, which has four spots on the men’s list, while women among this top-10 vehicle list are all but ignoring them.
In fact, Nissan grabs three spots on the women’s list. Two spots go to Volkswagen, which is on a drive to sell 10 million vehicles worldwide, and is adding jobs at its new plant in Chatanooga, Tenn.
Car companies have traditionally skewed their offerings toward male buyers, who purchase more cars during their lifetimes than women, trade them in more often, and by the looks of their list, have more money to spend. But the gender list reveals that women aren’t buying particularly cheap vehicles, either, and import companies look like they’ve figured out how to sell to them.
Here’s how the lists shake out.
Vehicles Most Popular With Women
|Model||Pct. Bought By Women|
Vehicles Most Popular With Men
|Model||Pct. Bought By Men|
|Cadillac Escalade EXT||84.3%|