I must admit, as much as i respect Hyundai i dont get their choice of ‘N’ high performance branding.
It feels like they’re trying to get some positive vibes from BMW’s ‘M’. That’s all well and good but it just ends up feeling cheap.
Words that M brings to mind: Mmmm. MORE! MOTOR. Monster. MASSIVE.
N words: NO! Nothing.Nada.Nyet.Niente.Nonsense.
I say they should have started with a different letter or probably better - a name.