When people talked about another company buying FCA, it was generally agreed that the only brand worth anything to another company was Jeep.

But GM already has a semi luxury, tough branded marquee. GMC should establish themselves as a rugged, off road Jeep/Land Rover competitor.

The Grand Cherokee Summit starts over $50k

Jeep offers its models raised slightly with some skid plates and extra body cladding and calls them “trailhawks”. Why isn’t GMC doing something similar? I know you can get the “all terrain” models but they need to be more different from the regular trim.

I bet if GMC went after Jeep, it’d be a home run. All the people that want a Jeep but worry about reliability would come running. It’s strange that no one has done this yet.

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What do you think?