I'll admit, I do like the new California slightly better than Pininfarina's other monstrosities of late. But even so, there is just nothing here that tugs at your heart when you look at it. There's nothing here that makes you dream about thinking how good that cute blonde a few doors down would like driving this. There's just nothing that does anything to pull at emotions here.
To be fair, however, it's not as though Ferrari is alone in this. From Bentley and Aston Martin to BMW and Porsche, there doesn't seem to be a whole lot of feeling left anymore. It's not that the cars are entirely offensive in their aesthetic per se (though I certainly question the aesthetic tastes of more than one of their designers); it's that at the end of the day, it simply seems as if exotic cars these days are trying to sell and image, when they should be trying to sell an idea or a feeling.
It seems as if we've entered a somewhat cynical phase of selling for extra profit margins rather than selling for beauty, passion, enthusiasm, or feeling. And it shows in the designs of exotics these days. Sure, there is something to be liked about each of them, but on a whole, none of them seem to offer that complete knock-out package that they once did.