So, I curiously went to look for the new #dougbook this morning. (disclaimer: I have not yet read his first book) So I typed in ‘doug demuro’ and this is what I got:

I got his first book from three years ago, and then some other books, including a Jalopnik book, but not ‘Bumper deBumper’. So, I clicked on his name, so it would show me all of his books. Ummm, no. Just one book for Doug.

So I decided to just then I just type in ‘bumper to bumper’ and got this:

Seriously, there are a whole bunch of books by that name, but then some bumper stickers about POOP and a gay bar. I scroll down further and then see the new Grace Jones autobiography, as well as a book about how to sit. Not sure what’s funnier....that someone wrote a book about ‘how to sit’, or the fact that it’s more popular than Doug’s book, even though I searched by the NAME OF HIS BOOK! Oh, there’s also a pretty cheap front bumper for a Tacoma available.

Finally, after scrolling two screens down....there it is!!!! Right under a book about how to attract women, is ‘Bumper to Bumper’. #14 on the list, but it’s a ‘Best Seller’!!! What kind of search algorithm are they using?

What’s even better is that if you search just in Books, it goes down to #74.....seven web pages deep. Right below ‘Earth Magic’.

All that work, and I’m still not buying it.