Its live. I think this thing is ugly (the front looks too short and overemphasizes the fact that its small) but I built it anyway just to see how pricey it can get. With a little over $6500 in options it came to $60,960. Not bad, but not cheap either. And I suspect better money will be spent elsewhere. That is what I cant figure out though. What does this thing compete with? GLA? Lexus NX? I dont know. Not many automakers have luxury crossovers this small. The F Pace was enough for me and its actually handsome.