I've never really thought of Porsche as a sensitive automaker. They're my undisputed favorite, though they don't exactly give me that warm fuzzy feeling.
My favorite example of this comes from a comment by Porsche's U.S. CEO, Detlev von Platen. When asked about the possibility of an entry-level model to sit below the Boxster in Porsche's lineup, von Platen stated:
[...] "We're not talking about entry models at Porsche. Our entry model is our pre-owned program."
I don't know why, but that response had me laughing out loud.
While this case and more show a certain coldness, Porsche's latest marketing ploy almost makes me forget all about it. I think it's safe to say that winning would give me that warm fuzzy feeling I've been missing.
Upon reaching 10 million likes on their official Facebook page, Porsche launched a contest in which one winner and his/her friend will embark upon an unforgettable road trip covering 10 million decimeters (or 621 miles) riding shotgun in a 918 Spyder. Porsche will even pay travel costs including hotel and airfare. To win the contest, you need only guess closest to where the road trip will take place. Simple enough, right?
Not exactly. Porsche provides you with a map of the entire earth (Mercator style if I remember elementary school geography correctly), and it is your job to pin as close as possible to the route. Shockingly, the location may be in Germany; I pinned central Germany and was only 834 km away. Germany isn't exactly a small country though, and pinpointing near the winning location will take more than a stroke of luck.
Let's have a friendly contest, Opponauts. Who can get the closest? You might just be the winner of more than our little game.
To enter, click here (Facebook needed). Post how close you were in the comments below.
Photo Credit: Porsche