Let’s come up with all the scenarios that may have led to this decision. I’ll go first:
Wife: You have all the nice things in our relationship! I am tired of driving a Toyota, while you have a Lexus!
Husband: Honey, you are so right, and deserve so much better. I’m going to treat you to the new model they just came out with!
*Buys used camry, takes off the badges and applies various Lexus badges to create an “SE 350"
Wife: Wow, it’s beautiful honey! And they named it the same as our sewing machine! I guess they really know their target market..
Husband: “They” certainly do..