Mercedes, in a never ending effort to one up its German rivals for ways to confuse their customers will likely change the name of the M class SUV to the GLE class SUV.

According to Lead Director for Alphanumerics, Steinhold KapitänalbernenNamen, this is being done to increase popularity of the luxury SUV with its primary demographic; those who think that the TV show "GLEE" would "Totally be the most cool real life ever." Car and Driver has the full story.