In this age of digital media abundance, with hungry readers gobbling up every stitch of information they can on a given topic, the market for information on everything seems flooded. Just Google whatever it is and it's likely you'll find innumerable articles written on the topic.
With this deluge of information it's not hard to imagine what kind of impression a publication or a blogger must make to really stand out. In this humble writer's opinion that's just what Petrolicious has done.
I take in as much automotive information as I can. I try and stay as current as possible on what's happening within the automotive community and what those who contribute to it are offering. This translates in to watching a ton of YouTube channels, reading stacks of magazines, and following automotive news online. When you take in this much media on a topic you begin to establish a yard stick to measure what's good within a given genre.
Petrolicious is a standout among other online automotive media sources. They blend high quality photos and video with compelling content to deliver a consistently fantastic product to their audience. The pursuit of quality within their writing as well as their photography is apparent in every article. The word that comes to mind is classy.
With each new video posted on their YouTube channel their audience is reminded of what good automotive journalism is. The creators get out of the way so the subject may shine all the brighter. The high quality video and graphics convey a the sense that you're watching a professional product. There is elegance in the format of the videos.
They have me classically trained. Each time I click on a new video and hear intro, the high-rev exhaust note of a car passing by at speed, I start drooling like one of Pavlov's pups. I know I'm in for a treat.
The videos are comprised of gorgeous visuals combined with excellent stories about interesting cars as told by their owners. I'm sure the decision not to have a host on their channel was a deliberate one. The videos are all about the car, the owner, and the relationship between them. If you have any interest in exciting, rare automobiles do yourself a favor and subscribe to them on YouTube.
Petrolicious puts out excellent written content too which keeps in line with the clean and classy theme that runs through all of their work. They've opened up a space for owner's who wish to share their car story. Under the reader submissions section of their main site you won't find piddly little attempts at involving their audience with a tiny, grainy pictures like the ones found many print magazines. No, here you'll find multiple professional looking images next to compelling stories told by the car's owner. It's the perfect balance to their videos.
Allowing car guys, and car girls, to tell the stories of their automobile in their own words is a refreshing refrain from other programs where the message is muddled by loud mouthed hosts pushing their opinions. The cars and their owners are allowed to speak for themselves without competing with another personality whose job it is to convey witticisms and commentary. Show me the car, let me hear the story from the owner who by default has expertise, and let me suss it out. Thanks Petrolicious for the great work you're doing. Stay classy Petrolicious!
2 years ago Aaron Vick Starnes quit his well paying bank job to pursue inevitable poverty as an automotive writer. He has experience in automotive restoration, and works at a shop restoring and customizing cars. He also is a grad student in journalism. Follow him on Twitter @AaronVStarnes and check out his blog.