Hey Oppo- looking for a little input here. I'm online operations manager for a large-ish auto group, which means I'm responsible for pretty much everything we do on the internet, websites included.

I'm in the middle of a months-long quest to improve the quality of our websites and third party listings (think cars.com) to capture more peoples' attention and bring more people in the door/increase our rate of phone calls and emails from the sites. And I want to do it without using any of the typical shady dealer tactics- we run an honest business here.

So, my question is: If you're looking at buying a new or used car from a dealer, what sort of things can we do/put on our website to make you interested in doing business with us? And yes, we do already advertise our best prices online without any gimmicks or bogus rebates.

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Feel free to rant and complain about prior experience as well, I'd love to hear about things I can do to not piss off our customers- but remember this is for online business only, not the sales/service process itself.

Thanks, and here's a Hellcat shooting brake for your trouble: