I had both my Hondas in the dealership for scheduled maintenance this week. As always, it was a good experience. I’ve got a fantastic service advisor, and I gave him a glowing review on the dealership survey. But I just got this email from the dealership:

Thank you for completing the E-survey! Your feedback is very important to us.

I wanted to let you know that you will also receive an email survey from American Honda.

This Survey is very important to us. If there are any questions that you cannot respond EXCELLENT please let me know before you send it in. We would like to do anything we can to earn an EXCELLENT survey from you.

This sort of thing always bugged me. If you’re that concerned about getting excellent ratings, just be excellent in the first place. And if you’re not being excellent, maybe American Honda needs to know about it?