It’s high time we went exploring car sales in various part of the world again. Is anybody buying VWs? Is anybody buying diesels? Is anyone buying both? Yes, yes and yes.
So let’s go to Norway, land of oil, gas, elbiler and lots and lots of lovely money. What are the Norwegians buying? Are the stories of hot and cold running Teslas on every driveway true?
To begin with, despite all the rabbiting on about Dieselgate, VW remain market leader. For the first nine months of the year, their market share is 17.3% as compared to 17.8% for the same period last year.
Following on from them come Toyota, BMW (didn’t expect that did we?), Merc, Ford, Nissan, Volvo, Skoda, Audi and Mitsubishi. Just because Norway is next door to Sweden doesn’t mean that they have an unusual interest in Volvos.
More interesting is the other end of the list.
Nothing, for example, will persuade a Norwegian into a Seat. Precisely none have been sold so far this year. Other failures to take off include Lotus,(none), Chevrolet US (as opposed to ex-Daewoo) (one) and Cadillac (one)
Not doing quite so well, despite all the hype, are Tesla who have gone from 2.9% in 2015 to 2.2% this year. Despite Mr Musk’s setback, cars powered wholly or partially by electrons are really coming to be a thing. In September 2015 17.1% of new cars were electric whereas last month the figure was 19.0%. Partial electron power is even more of a thing with hybrids going from 12.6% to 28.8%. Less of a thing is the diesel engine, having tumbled from 39.9% to 27.7% as the Norwegians worry that all this NOx will spoil their pristine Nordicness..
One thing about Norway is almost unique. No, not the trolls or the fjords. It’s firehjulsdrift. In September 42.9% of new cars were 4wd compared to 36.3% last September.
Want to know more, and practice your Norwegian? Go right here.
Have an Outlander PHEV. It’s the second best selling car in Norway.