Ford and Hyundai Top Brand Loyalty Index, VW Stumbles

In order for an automaker to be successful, they can't just sell a car to a customer once; they need to have a large percentage of repeat business. Owner loyalty is something that all brands try to cultivate, some automakers accomplish this with prestige and performance while others consistently deliver quality… » 4/30/14 11:28am 4/30/14 11:28am

Brand Loyalty...useless concept for enthusiasts?

So I was thinking in the shower today, as one does, and to get the Royals song out of my head, I started thinking about brand loyalty. Car companies seem very interested in it, as do most regular folks who buy cars. I come from a home where GM products are virtually required. Even if my mother wanted something else,… » 10/02/13 9:57am 10/02/13 9:57am