Could they have used a cheesier font? It looks like someone just pulled a random, stock serif font out of Word and said, "Here you go. Done." And I'm sorry, but it looks like "MODELS" and not Model S. Doing something to the typeface to distinguish the S component as being the identifier would have helped.
But really. That's my only gripe.
(finally got to ride in one this morning and oh my, I was not expecting what I experienced)