The prestige of many brands can be tied directly to the racing experience of their products. Companies like BMW, Porsche, and Ferrari all have storied histories of going racing, and that heritage is touted and celebrated by the brand and their fans. Even "beige" companies like Toyota and Honda have motorsport history. So my question is, what car company has the least storied motorsports history? What is the last company you think of when you think of manufacturer racing teams?
My vote goes to Lamborghini. When Ferruccio Lamborghini decided to go toe to toe with Ferrari, he adamantly refused to support any racing endeavor by the company. This was particularly strange, because many of his engineers had backgrounds in racing at Ferrari and were fans of the sport. Gian Paolo Dallara, who designed the chassis for first Lamborghini road car, the 350GTV and the Miura (which he and a few others designed secretly as a road car that could be raced), went on to create one of the most famous open-wheel racing chassis manufacturers.
They did provide engines to the Larrousse, Lotus, Ligier, Minardi, and Modena F1 teams between 1989 and 1993, but they never saw themselves as anything more than a parts supplier. It wasn't until 1996 that they built their first dedicated race car, the Diablo SV-R for the single make Diablo Supertrophy series, but even then it wasn't for a factory team, but rather for gentlemen. It wasn't until 2004 that Lamborghini backed a racing team with the Murcielago R-GT, which was co-developed with, and raced by Reiter Engineering.
Lamborghini gets this award in my book because they actively avoided motorsports while building sports cars.
So then, what manufacturer do you think has been the least involved in Motorsports throughout their history?