I recently shot a series of pictures for Lexus Finland as part of their #LexusYoungCreatives campaign. I though you might enjoy reading about the process and taking a look into some of the unedited pictures.
The idea behind the shoot was to showcase the sleek, if something boring, Lexus NX in a variety of beautiful Finnish landscapes. The goal was to give the car a sense of adventure and movement. After doing the requisite location scouting prior to the shoot, I picked up the keys to the Lexus NX and had 24 hours to make it happen.
The locations varied from run-of-the-mill to somewhat haphazard. Here’s a behind-the-scenes shot from one of the trickier spots we shot in:
Driving the NX onto the pier was super sketchy. Since the pier was about 4 inches wider than the width of the SUV, the Lexus was less than a tire’s width away from becoming a rusty write-off. Thankfully, though, no Lexus representatives were around to stop us from attempting this, and after a few sweaty minutes, it was mission accomplished...well, at least until we had to back it out.
And here is the unedited image taken from the ladder:
And the final edited image again:
Pretty different eh? Since my original idea for this shot involved a foggy, peaceful lake scene and the conditions did not play along, I had to turn to my friend Photoshop.
The image of the car on the wooded road was much less adrenaline-pumping to set up, but required another type of challenge: we lighted different parts of the car individually with the goal of compositing them later in Photoshop. The idea behind this type of light painting is to accentuate certain curves or details, giving the final image a slightly enhanced-reality feel. Here’s one of the light-painted shots:
And the final image:
There isn’t a huge change, but I want to think it is noticeable.
One goal in all the images was to have the car look like it belongs with the background while still being the focus of each image. Here’s the picture in the field, before and after:
And finally, one more bonus image, which required a ton of masking and brushing: