Illustration for article titled So BMW knicked my dashboard design for the new 8 series

In 2015 I was wrapping up my time at a small company, DiSTI, in Orlando, FL. One of the last things I did before moving to work for Jaguar Land Rover in Portland, was to create a cool new 3d embedded dashboard concept.

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I drove my car around a road to get sample telemetry, mocked up a design, and built a demo display running on a small embedded chipset. My idea was a digital dash that could fit within a shaped bezel, featured gauges that moved up and down the side, used a 3d car for an information display, and could compress the gauges for a less distracting UI. That demo then went all over the world to just about every automotive embedded tradeshow.

2015 trade show

Illustration for article titled So BMW knicked my dashboard design for the new 8 series
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2018 BMW 8 Series

Illustration for article titled So BMW knicked my dashboard design for the new 8 series
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2015 trade show

Illustration for article titled So BMW knicked my dashboard design for the new 8 series
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2018 BMW 8 Series

Illustration for article titled So BMW knicked my dashboard design for the new 8 series
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At the time I made it I was pretty proud of the idea, but over time it didn’t age quite well and I tended to think, “man maybe my design skills weren’t up to par.” I was working with really skilled people at JLR and I was questioning my own abilities. Design can be a hard world.

Well fast forward to today and clearly someone from BMW saw it and liked the concept.

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