We’re into a new year so let’s investigate what’s been hot and not everywhere* in the world.

*everywhere I can find the figures in a language I have some vague hope of understanding

First off we’re going to the chilly north to Sweden. So, is this a country where everyone buys some variation on a Volvo theme?

Nej.

The Swedes like VWs. Here’s the top ten models for 2016, which was a record for both private and commercial vehicles.

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1 VW GOLF
2 VOLVO V70II, S/V90N
3 VOLVO S/V60
4 VOLVO XC60
5 VW PASSAT
6 VOLVO V40N
7 TOYOTA AURIS
8 VW POLO
9 KIA CEE’D
10 SKODA OCTAVIA

Volvo are the biggest selling individual make but the VW Group are the largest group and increased their share from 26.9% in 2015 to 27.9% in 2016. What dieselgate?

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What about the bottom of the table? Is snowy Sweden a place where Subarus are a thing? Not really, but their market share at 1.35% is much higher than in more temperate places. Cadillac? Ha, ha! 56 sold for 0.01%. Jeep? Down from 0.36 to 0.27%.

Trucks, in case you were wondering, are basically a Volvo/Scania duopoly with Merc following at 10%. Same applies for buses.

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So what happened with diesels? Are the environmentally conscious Scandinavians turning to something cleaner and greener? Kind of. Diesel’s share of the car market went from about 58% to about 53%. Are buyers turning away from VW diesels (which remain on sale, Sweden isn’t America)? Yes, for the Golf and Passat. The Golf went from 27% diesel to just under 20%, the Passat went from 95% (yes, 95%) to 68%, but that’s because the hybridised and plug in GTE is a big seller.

Interestingly, two VW XL1s were sold.

Less interestingly, the Tesla Model S lost sales due to being cannibalised by the Model X.

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Have a Swedish Golf.

Varsågod.

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Want more details? Go here and click on Hämta. Yes, it’s in Swedish.