Three Jewish guys approached Henry Ford. They said, “Mr Ford, we have this invention that we want to get into every car, and even though you’re an anti-Semite, we figure you’re the guy to do it.”
It was for air conditioning and Ford had to have it. So he asked what they wanted for it. They said they didn’t want money, but they wanted their names on the invention in perpetuity. So Ford agreed and they drew up the contract.
And to this day, the A/C in every Ford says “Norm, Hi, and Max” on it.
A researcher arranged to put a recorder in as many cars as possible to hear the last bits of conversation before an accident. It turned out in most cases the last words were “hold my beer and watch this.”