Sure, they are emerging with the most ambitious plan in 30 year, but...
...they emerge in new world, compared to the one they left.
When Alfa left, 30 years ago, Cadillac was a joke, but that's not the case today.
...Japanese luxury, was, relatively, a joke too, but that's not the case today.
Jaguar was pretty much living in the past, but that's not the case anymore.
The VAG war machine wasn't dreaming to be as powerful as it is today.
And the Koreans were better known for BBQ than for premium cars(or cars in general)
So, Alfa Romeo better give its best shot, or else they will get stepped on, quickly.