Apparently, Aston Martin Needs More Charlotte

Seriously. Charlotte. They named the stereotype of a woman they are marketing to "Charlotte." I'm not even sure what to really say about this, notwithstanding the BBC's wishful thinking that the awful DBX will somehow make it into production as an electric vehicle.

I'm just not sure this is going to end well. Making a brand, particularly a brand like Aston Martin, relevant has nothing to do with whether or not they sell SUVs. Rather, it has everything to do with image - pure and unadultered. Aston Martin seems to be struggling with this right now, and I don't know how it can get much better for them.


Are we sure that Andy Palmer isn't related to Dany Bahar?

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