The Jeep Wrangler Unlimited “Dragon Edition” is 100% Factory. Also, did you know that the Jeep Wrangler outsold the Ford Focus last year in the US? Ever since I started using a Jeep Grand Cherokee, I’m realizing I see +2014 Jeep GCs, Cherokees, and Wranglers more often than I see Highlanders, Traverses, or Pilots. Thus, I checked the numbers!

*All tables from GoodCarBadCar.net:

Rank
Best-Selling Vehicle
2015
2014
%
Change
#1
Ford F-Series
780,354
753,851
3.5%
#2
Chevrolet Silverado
600,544
529,755
13.4%
#3
Ram P/U
451,116
439,789
2.6%
#4
Toyota Camry
429,355
428,606
0.2%
#5
Toyota Corolla
363,332
339,498
7.0%
#6
Honda Accord
355,557
388,374
-8.5%
#7
Honda CR-V
345,647
335,019
3.2%
#8
Honda Civic
335,384
325,981
2.9%
#9
Nissan Altima
333,398
335,644
-0.7%
#10
Toyota RAV4
315,412
267,698
17.8%
#11
Ford Escape
306,492
306,212
0.1%
#12
Ford Fusion
300,170
306,860
-2.2%
#13
Nissan Rogue
287,190
199,199
44.2%
#14
Chevrolet Equinox
277,589
242,242
14.6%
#15
Ford Explorer
249,251
209,994
18.7%
#16
Hyundai Elantra
241,706
222,023
8.9%
#17
Chevrolet Cruze
226,602
273,060
-17.0%
#18
GMC Sierra
224,139
211,833
5.8%
#19
Jeep Cherokee
220,260
178,508
23.4%
#20
Hyundai Sonata
213,303
216,936
-1.7%
#21
Nissan Sentra
203,509
183,268
11.0%
#22
Jeep Wrangler
202,702
175,328
15.6%
#23
Ford Focus
202,478
219,634
-7.8%
#24
Jeep Grand Cherokee
195,958
183,786
6.6%
#25
Chevrolet Malibu
194,854
188,519
3.4%
#26
Toyota Tacoma
179,562
155,041
15.8%
#27
Chrysler 200
177,889
117,363
51.6%
#28
Subaru Forester
175,192
159,953
9.5%
#29
Kia Optima
159,414
159,020
0.2%
#30
Toyota Highlander
158,915
146,127
8.8%

Between the Cherokee, Grand Cherokee, and Wrangler, Jeep sold 618,920 vehicles last year. Subaru sold 582,675 vehicles and Kia sold 625,818 vehicles. If the Jeep Wrangler were a luxury brand, it would have been the 4th highest selling luxury brand of 2015.

(That order would be: Mercedes, BMW, Lexus, Wrangler, Audi, Cadillac).

I’ll also mention Jeep was the 6th best selling brand in the US in 2015. The Top Ten rankings being: Ford, Chevrolet, Toyota, Honda, Nissan, Jeep, Hyundai, Kia, Subaru, GMC.

Here are the stats for the first quarter of 2016 in the US:

Rank
Vehicle
March
2016
March
2015
%
Change
2016
YTD
2015
YTD
%
Change
#1
Ford F-Series
73,884
67,706
9.1%
186,121
177,312
5.0%
#2
Chevrolet Silverado
47,966
45,193
6.1%
128,965
126,694
1.8%
#3
Ram P/U
44,874
41,595
7.9%
113,367
101,511
11.7%
#4
Toyota Camry
36,991
40,800
-9.3%
96,244
100,505
-4.2%
#5
Nissan Altima
34,856
31,993
8.9%
85,332
86,875
-1.8%
#6
Honda Civic
32,855
26,985
21.8%
87,303
66,722
30.8%
#7
Toyota Corolla
32,556
35,532
-8.4%
84,260
90,728
-7.1%
#8
Honda Accord
30,523
26,018
17.3%
77,073
68,645
12.3%
#9
Ford Fusion
29,675
29,044
2.2%
74,994
71,470
4.9%
#10
Toyota RAV4
29,045
25,243
15.1%
76,122
67,010
13.6%
#11
Hyundai Sonata
28,778
18,340
56.9%
61,457
44,690
37.5%
#12
Ford Escape
28,521
26,303
8.4%
71,594
67,272
6.4%
#13
Nissan Rogue
27,713
27,418
1.1%
69,036
64,486
7.1%
#14
Honda CR-V
26,730
27,618
-3.2%
71,188
73,127
-2.7%
#15
Nissan Sentra
26,201
21,277
23.1%
62,944
51,026
23.4%
#16
Ford Explorer
24,412
23,058
5.9%
63,415
58,707
8.0%
#17
Chevrolet Malibu
22,058
16,552
33.3%
58,222
42,401
37.3%
#18
GMC Sierra
21,548
17,395
23.9%
51,131
45,173
13.2%
#19
Chevrolet Equinox
21,480
24,335
-11.7%
59,879
65,613
-8.7%
#20
Jeep Cherokee
19,170
19,033
0.7%
49,534
48,213
2.7%
#21
Ford Focus
18,618
20,497
-9.2%
50,215
52,994
-5.2%
#22
Jeep Grand Cherokee
18,506
16,815
10.1%
47,050
43,377
8.5%
#23
Jeep Wrangler
17,710
17,524
1.1%
41,741
42,118
-0.9%
#24
Toyota Tacoma
17,687
15,885
11.3%
44,576
39,666
12.4%
#25
Hyundai Elantra
17,505
28,794
-39.2%
39,363
56,742
-30.6%
#26
Nissan Versa
16,244
14,543
11.7%
36,499
36,998
-1.3%
#27
Toyota Highlander
14,949
13,039
14.6%
38,673
35,362
9.4%
#28
Ford Transit
14,895
9,751
52.8%
36,022
22,881
57.4%
#29
Subaru Forester
14,284
14,967
-4.6%
38,427
37,636
2.1%
#30
Subaru Outback
14,122
12,504
12.9%
37,271
35,487
5.0%

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*Note the rankings are in “Vehicles Sold in March 2016,” not “Total Sold YTD.”

The Ford Focus is beating the Wrangler, but the Hyundai Elantra isn’t so lucky.

So does reliability, comfort, convenience, efficiency, and safety matter to consumers.

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Yes! Of course!!

However, when you already own a vehicle with all those traits, what do you buy next? Something completely different. It’s the American Way!

By the way, kind of interesting to have a Jeep Wrangler pay homage to Chinese culture. It’s like an automotive Fortune Cookie (if you know the story behind those).