I was on BMW’s website
endlessly looking at the 320i earlier today and I noticed that they completely renovated it. For a few years now, their different models and versions have been laid out in grid formation. First, you would choose your series or model (Ex: 3-Series). Then, you’d choose the model you want (Ex: 320i). This would open up the configurator for that specific car.
Now, they are arranged in sort of an interactive list with the models and their versions in a vertical format. I liked the old one, but I’m sure this new one will grow on me.
I actually like the configurator for each car, though. It feels like the configurators for foreign markets. (I’ve only used the USA, UK, and Colombian ones).
Now you get a 360 view of the exterior as you choose your desired paint and wheel choice.
I apologize in advance if I sound really boring, but I found this really exciting this morning.
320is BMWs, everyone.