Bob Lutz thinks Tesla is Doomed. Do You?

In a recent collum for Road and Track, former Car Exec and champion of the Volt program Bob Lutz outlined why Tesla is doomed to fail. Lutz cited “bleeding cash, securitized assets, and mounting inventory”, as well as falling oil prices, the Tesla store model (“When I came to BMW in the Seventies, it had five factory stores. The idea was, like Tesla, to be in control of the retail environment and give customers an upscale experience. They were all money pits.”), as well as the expensive cost of their cars (“Now that Audi has announced it’s getting into the EV game, Tesla should be even more concerned. If you’re a luxury buyer, which car would you rather have?”).

But what about, Oppo? Do you think Tesla is doomed to failure?


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