In my area my dealer group is one of the last NEW car dealer that hasn’t gone the CarMax “No haggle price” route.. I try and understand that it makes the buying process “easy and quick” but how I see it is that it makes customers irritated and run to the next dealer to haggle themselves a deal.

We get a lot of customers saying “the other guys wouldn’t move a penny!”

IMO I love working deals with customers, it’s like a new challenge everytime... can I get Mr.Customer his Passat in his $400 budget...

Do you guys agree that its smarter that way?