If your Ford had a Matthew McConaughey, it would be a Lincoln

Brand Perception

Reading the article on the front page about Nissan’s new CEO and then many of the comments, it started me thinking about brand perception as many commenters likened Nissan to a step above a Buy Here Pay Here lot. Ouch.

Here’s how I’d rank the major (non-luxury) manufacturers, share your BHPH rankings in the comments:

0. Buy Here Pay Here
1. Mitsubishi
2. Nissan
3. Dodge
4. Kia
5. Hyundai
6. RAM
7. VW
8. Jeep
9. Chrysler
10. Chevrolet
11. Ford
12. GMC
13. Honda
14. Subaru
15. Mazda
16. Toyota

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