Inspired by Hyundai (first time that’s ever been said), I decided to start messing around with building a brand. Feel free to build your own!

Brand Attributes

You get a total of 25 points to be distributed between the following categories:

  • Performance
  • Technology
  • Economy
  • Luxury
  • Service
  • Design
  • Value

- Note that a Zero in any category means you will be at the bottom of the market in terms of that respective attribute. It does NOT mean your vehicles are without that attribute.

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Model Lineup

You get a line up of 7 models to begin with chosen from the following:

  • Compact 4-Door Sedan
  • Compact 4-Door Hatchback
  • Compact 4-Door Wagon
  • Compact 2-Door Coupe (2+2)
  • Compact 2-Door Convertible (2+2, Soft Top)
  • Compact 2-Door Convertible (2+2, Hard Top-Retractable or Detachable)
  • Compact CUV (5 seater only)
  • Midsize 4-Door Sedan
  • Midsize 4-Door Wagon
  • Midsize 4-Door Coupe (Liftback)
  • Midsize 2-Door Coupe (2+2)
  • Midsize 2-Door Convertible (2+2, Soft Top)
  • Midsize CUV (4 seater only)
  • Midsize CUV (5 seater only)
  • Midsize CUV (5 seater w/opt. 7 seater 3rd row)
  • Midsize CUV 4-Door Coupe (5 seater only)
  • Fullsize 4-Door Sedan
  • Fullsize 2-Door Coupe (4 seater)
  • Fullsize 2-Door Convertible (4 seater)
  • Fullsize SUV (7 seater)
  • Fullsize SUV (8 seater)
  • 2 Seater Coupe
  • 2 Seater Convertible (Soft Top)
  • 2 Seater Convertible (Hard Top-Retractable or Detachable)

- Hybrid, PHEV, Electric, and Diesel versions of any body style count as a separate model

Bonus points

If you name your brand and two benchmark competitor brands, add 1 point to any individual brand attribute. Attribute total = 26 points

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If you name all of your model lineup, add 2 points to any individual/pair of attributes. Attribute total = 27 points

Highest possible attribute total = 28 points