I really hope this makes the front page because I think it'll generate some of the most entertaining comments Jalopnik has seen since those Lexus ads launched. Cadillac's new ad "The Arena: Dare Greatly" will run this Sunday during the Oscar's which makes perfect sense because it's a minute and 34 seconds of Oscar bait.
Overall I do find this spot far more tolerable than much of the other crap being pumped out by a number of luxury automakers. The cinematography is good, I like the enhanced audio but it smacks of a film school thesis film, desperate for approval from the art crowd.
Just a suggestion for Cadillac, this one is free. Instead of quoting Teddy Roosevelt how bout you give us the sound of the ATS V idling above the drone of the city streets? The self indulgent, grand mission statement, "Aren't we artsy?" commercial has been done to death in recent years and it got old pretty damn quick.
You can do better Cadillac, you've moved to the cultural melting pot of the western world. How bout source some original ideas from the community in which you've firmly planted yourself, do something authentic. Enough of this overly serious garbage, it just doesn't work. Anyone with half a brain can see right through it. The whole time I was hoping it was going to take a comedic turn and make fun of those Lexus/Infiniti/Acura ads because whether you like it or not, that's your competition. Missed opportunity, Cadillac, missed opportunity indeed.
Andrew Maness writes about cars because he has one and also has a computer. He's been known to drunkenly Tweet as @thisnicelife and upload photos to @theroadlessdriven. He also has a YouTube Channel and thinks talking about himself in the 3rd person is really weird but knows it's necessary if he wants to be taken seriously as an automotive journalist.