Can someone explain the trend for synthesized/"fake" engine noise?

How did this become a thing, and why is it mostly German/premium cars that have it? Why would anyone consider this more desirable/luxurious? I’ve read that it can get quite loud on the BMW i8, so I’m not sure if it’s an NVH (Noise, Vibration, Harshness) kind of thing.

Do cars that have this tend to have more sound-deadening/they sound quieter than older models that don’t have this? If you pop the fuse that controls this on, say, a modern BMW M3 or VW Golf R, does the natural engine/exhaust noise not that audible?

It’s such a strange trend to me...

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