They won tonight with the commercial for the 2017 R8 V10 Plus. I’m willing to say that this is the best commercial for a car I’ve seen.

It also happens to be the first time I’ve teared up over a commercial. The commercial was touching, but hearing David Bowie’s “Starman” absolutely did it for me.


I’m a huge fan of David Bowie. The song fits the commercial perfectly. On a side note, the new R8 is drop dead gorgeous.

Congratulations, Audi.

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