Everyone is doing it and I don’t see why they couldn’t cash in too.
The V8 Defender is $150k, limited edition G Wagons are at least $200k, hell Jeep’s own Trackhawk can get to $100k.
Start with a Rubicon, throw the Mopar parts bin at it. Including the 2 inch lift. Crucially put a 6.4 Hemi under the hood and add a unique paint scheme. Sell 100-500 and Voila, pay day.