Mild rant ahead.

So you’ve got some money to spend. That’s great, and the cycling industry thanks you. Your high end Cervélo outfitted for time trial, aero helmet, Sidi shoes, nite rider lights, and high end jersey all add up to a really enviable bit of kit in the right setting. Like, oh I don’t know, a time trial.

However, there’s one little clue you’re broadcasting that tells us you walked into the cyclery and told them you wanted the “fastest bike” and “the best gear” they sell: most non-suicidial cyclists prefer to ride with the flow of traffic, not against.

Help us not kill you: ride with traffic and signal your turns. Please?

That is all.