What is the sound of one piston slapping?
What is the sound of one piston slapping?

I got an email from a dealer I had gotten a car price from in the past. It’s a list of ways to overcome delays in the sale by the consumer. What do you think, Oppo?

There was no presentation or introduction, just what I have pasted below. Seems strange to send this to potential clients, although I suppose it shows how they are willing to work with someone despite objections. Or it says to a buyer, “Don’t give us excuses, come prepared to buy.”

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Oh, and “never lost a deal for price” is not true. I didn’t buy from them as a result of their price, after all. And it seems to be undercut by “Couldn’t give you the best deal, wouldn’t expect you to buy from us.”

TOP TWELVE OBJECTIONS AND REBUTTALS

Illustration for article titled Dealer Playbook Exposed
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Illustration for article titled Dealer Playbook Exposed
Illustration for article titled Dealer Playbook Exposed
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Illustration for article titled Dealer Playbook Exposed

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