I’m sure product placement is tempting. Getting money for including things you needed anyway? Awesome!

But please don’t hammer your audience over the head with it. Long, lingering shots of automotive badges, or handing keys to a valet and threatening his life if he scratches it to establish a character as a high-class playboy can work if the car in question is a Rolls Royce, or a Bentley, or an Aston. Not so much if it’s a Hyundai. The only people who believe that a Hyundai Genesis is a prestige vehicle are Hyundai’s marketing team, and even them I’m not sure about.