to decontent: Verb, to take stuff out so that the result is cheaper and meaner and makes it clear to you what a cheapskate you are.

Take the Focus. This is the current one:

It’s pretty much the same wherever you buy it, in so far as the one you could buy in America won’t actually share many parts with this one - it’ll have spark plugs and will probably change gear for you and will have extra lights at each corner and so on and on. But except for all that it’ll be the same.

Not for the future though. The next Focus will be decontented for the Americans because it attracts a different clientèle there. So nice things that cost money will be left out and it can be really cheap and if you buy one you’ll be reminded that you’re cheap too.

Isn’t that good news?