You probably know Craig Robinson from The Office or one of the million other projects he's done in the past couple of years. He's damn funny and I'm glad to see him popping up all over the place. Jake Johnson(not to be confused with that guitar wielding turd Jack Johnson) you may be familiar with from New Girl or if you were one of the 20 people who saw Let's Be Cops.
Dodge, you're doing so many things right these days. You're building 700+hp cars for the masses, hiring Ron Burgundy to sell SUVs and now you've got two of the funniest guys in comedy hawking your least exciting vehicle. Well done Dodge, well done indeed.
But now you need to focus Dodge. The "throw a bunch of shit at the wall and hope something sticks" approach didn't work for building cars, certainly won't work as a marketing plan. You had our curiosity, now you need our attention.
Drop the Motley Crue plan, leave the "hell bent for leather" schtick in the past where it belongs. It sucked then and it's just the lamest goddamn thing ever now. You can be America's badass brand, just don't claim it so hard. Your products are badass, your advertising needn't be. Remember, you want us laughing with you, not at you.