This is the first I’ve heard about this EverBetter expedition, but they are pushing it hard since its the North America tour. Its a publicity stunt, sure, but just watching the Australia recap made me realize that if there was a person I would want at the helm of a company like Toyota, its Akio. Dude is a stud. It also made me realize that the Hilux and 70 series are still amazing. This whole campaing is SO much better than a lot of the marketing we’ve seen from Toyota’s Lets go places campaign and I’m stoked to see how it pans out.

This relates, I guess, to the post of the siennoma from yesterday. I have a feeling that its not going on this expedition, but its still cool.