Ever notice all the used Porsche coverage lately?

Or, The Baader-Meinhof Phenomenon Strikes Again

(Repost for the afternoon crowd)

Does the Baader-Meinhof Group sound familiar? As far as cars go, it's associated with BMW, as we've seen here on Jalopnik before. So, what does it have to do with Porsches? There's a type of cognitive bias called "frequency illusion", otherwise known as "Baader-Meinhof Phenomenon", where if you've recently heard or noticed something new or out of the ordinary, you're likely to notice it more and more in the near future.


Well, lately, there's been a TON of interest in older Porsches, especially 911s. Recently, before I noticed the increased online coverage of them, I had an increased desire to own an air-cooled 911. And that's where I noticed I was experiencing the Baader-Meinhof Phenomenon. All over the internet, from Jalopnik & Oppo to sites like PistonHeads, Petrolicious, and Speedhunters, to /DRIVE on YouTube, everyone is going ga-ga for Stuttgart's most famous sports car.

It's been happening with increased frequency for months now, and I assume that more online coverage means increased public interest. Even though I have no intention of buying one anytime soon, I've been browsing ebay more lately for them, even lurking Pelican Parts and Rennlist forums with stars in my eyes. From what I've seen, I know I'm not alone, either, and I'd bet the demand has already risen a lot in the past year.


Classic 911s seem to be especially desireable, especially the '63-'73 long-hood models, but later impact-bumper style 911s & 964s are quite hot as well. Even 928s and 944s all seem to be enjoying a renaissance.

As to why this is, I can't pin it down to any one thing, but there's a big one that I hadn't realized until the other day. One of the most well-known cars in the world just hit a huge milestone.


I don't know how I missed it, but the 911 is having its golden anniversary.


The other reasons why we're seeing more of them lately is sort of a chicken-and-egg case. Increased coverage creates increased popularity, which would promote increased coverage, and so it goes on.

Whatever the reason, there's likely to be a larger-than-usual demand for these cars, pushing up prices accordingly. Great news if you're selling, but not so good if you're in the market to buy. Some sellers might be more motivated to sell cars they'd otherwise hoard, and others might ask ridiculous sums of cash for their treasure. Regardless of whether you're buying or just dreaming, between Singer, RAUH-Welt Begriff, Magnus Walker & others, or just your local used car lot on the corner, there's likely a Porsche to suit your taste.


Image credits: Koisny on flickr (altered by lonestranger), Porsche.

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