The Ferrari Sergio, produced in partnership with Italian design firm Pininfarina, is a car that's so limited and unique you have to be invited by Ferrari to buy it. The automaker is creating only six Sergios and they're estimated to cost millions each.
The automaker also offers a "one-off" program where rich car collectors can buy a completely original car that they help design themselves. Each car costs millions.
Ferrari has only created about a dozen of these bespoke cars since the "one-off" program launched a few years ago, but it said the program is gaining traction, which could be helping the company's bottom line.
Clients who signed on to buy the new Sergios have made their commitment before the road-ready car design has even been finalized. Ferrari engineers still haven't figured out how to craft a vehicle that is based on a whimsical concept car that was designed without a windshield and side mirrors.(why Oppo???)