Clickbait.

I should buy Ford stock? That’s kinda what I got from this long article. I found it interesting as I knew nothing about Jim Hackett, Ford’s new CEO.

I said “YES!” a few times reading sentences like these:

“Maddening” is Hackett’s one-word description for 90-button TV remotes.”

“insist that the customer should not have to learn to speak the company’s internal language. The company should learn to speak the customer’s.”

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So if Hackett and Ford are right, the User Experience, Human-Machine Interface company is the future of cars, not mechanical or software engineers or the car guys.

I guess we all knew this but the author put it into words nicely: “At present, the question hovering over the car industry is basically whether high-tech entrants such as Tesla and Google can learn crankshafts and drivetrains faster than Ford, GM, and other carmakers can learn software and algorithms.”