Despite being dead for 5 years, it appears GM still regards the Hummer brand as a valuable, or at least potentially valuable, asset; as they have been quite diligent in maintaining a variety of trademark registrations for a dizzying array of uses for the name, many of them renewed quite recently.
- Portable electric power generators
- Deodorants, antiperspirants, facial cleansers, facial creams, facial scrubs, facial lotion, deodorant soap, non-medicated lip balm, cologne, perfume, after-shave gel, after-shave lotions, and shower gel.
- Balloons, board games, Christmas tree ornaments, collectable toy cars, die-cast vehicle models, peddle cars, coin or non-coin operated pinball machines, plastic vehicle hobby kits for the construction of toy vehicles, plastic vehicle models, radio controlled cars, video games, namely coin-operated video games and stand-alone video game machines
- Backpacks, billfolds, briefcases, business card cases, carry-on bags, credit card cases, coin cases, duffel bags, fanny packs, garment bags for travel, luggage, overnight bags, purses, sport bags, tote bags, trunks for traveling, umbrellas and wallets
- Almanacs, automotive books, paper or plastic bags for merchandise, bank checks, bumper stickers, business card holders, business cards, calendars, checkbook covers, childrens activity books, cookbooks, decals, desk top holders, gift wrapping paper, greeting cards, letter openers, markers, note pad holders, note pads, paper banners, paper coasters, paper flags, paper luggage tags, paper napkins, paperweights, pen and pencil holders, pencils, pens, photo albums, pictures, playing cards, pocket secretaries, postcards, posters, printed labels, reproduction lithographic prints, stationery folders, trading and collector cards
- Belt buckles for clothes, not of precious metal, embroidered emblems, hat pins, cloth patches for clothing and zipper pulls
- Binoculars, calculators, photograph cameras, compasses, computer mouse pads, computer mouses, computer game software for use in arcade games, hand-held electronic games and video games, computer screen saver software, computer and video game cartridges, video game interactive hand-held remote controls, neon signs, pre-recorded video tapes featuring information on automobiles, radio antennas, radios, sunglasses, tape measures, telephones, thermometers not for medical use, tire pressure gauges, video tape rewinders, and yard sticks
- Metal piggy banks, metal decorative boxes, ingots of common metal, metal key chains, metal key fobs, metal key rings, metal keys, metal license plates, non-luminous and non-mechanical metal signs, metal money clips, non-luminous and non-mechanical metal parking signs, ornamental replica vehicles made of metal, non-luminous and non-mechanical metal street signs, metal tool boxes, and metal racks
- Clothing, namely, aprons, caps, coats, dress shirts, gloves, golf shirts, hats, headbands, jackets, moccasins, neckties, overalls, pants, polo shirts, rainwear, robes, scarves, shoes, shorts, sleep wear, slippers, socks, sunvisors, sweat pants, sweat shirts, sweaters, t-shirts and vests
- Footwear and apparel, namely, socks, hosiery, underwear, hats, scarves, gloves, earmuffs, jackets, pants, shorts, skirts, shirts, sweatshirts, and sweaters
- Toys, namely, toy trucks and model kits for building toy trucks
You might say, well, every company does this, it's just all in the normal course of business. Well, not really, this level of thoroughness is restricted to GM.
For example, here's how far FCA US cares to go in protecting the Plymouth name:
- Trucks and vans and structural parts thereof, for trucks and vans
- Automobiles and their structural parts
And, for AMC:
- Die-cast scale model replicas of motor vehicles
Now, where can I go to buy a pair of genuine Hummer overalls and a Hummer video tape rewinder?