If your Ford had a Matthew McConaughey, it would be a Lincoln

Good news!

After like 5 years of Maserati trying to be a “mainstream” luxury brand, and about 3 years of Alfa selling regular cars in Canada, my city of ~1.3 million people now has an Alfa/Maserati dealer. Previously, the only one in the entire province of Alberta, and the only one in Western Canada outside of British Columbia, was in Calgary, 300km south of where I live. It’s almost as if you need to have dealerships to sell cars.

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