06/26/20 EDIT: With the new F150 out and the annoucement of the new Raptor release, I’d thought I’d bring up the need for a Luxury Trim Raptor again.
Ford recently announced the King Ranch Expedition of which they will sell thousands. Every truck manufacturer has an expensive cowboy trim because they print money, so it makes sense to spread that to the full size SUVs that are built off of those also have an expensive cowboy trim (looking at you GM, where’s Suburban High Country?)
But Ford also has no problems selling their Raptor F150 which also commands a nice premium over the standard truck. Combining the two trims seems like a no brainer. The tough and rugged image of the King Ranch and the tough and rugged image of the Raptor is the $90k+ elephant in the room.
And you know Ford would sell every last one.