So I’ve kind of plateaued at my job. I’m selling enough cars and making enough money to support my family, but I’m doing it the hard way. I sell BMWs, and I hardly ever get to sell to enthusiasts. As enthusiasts, what would be the best way to attract you? I want to be the “Car Guy” that other “Car Guys” but from. My job would be so much more fun if I could tap that market and begin speaking to excited customers instead of just the people who want a BMW because of the brand cache. Ideas?