Ever wonder how much people are spending on new cars? The Average Transaction Price for new cars is up to $34,342 and the ATP forecasts for March 2017 for each automaker are in! I hope you love Subarus because America sure does!!

*Note brands like Volvo, Jaguar Land Rover, and the exotics seem to be left off this list. That is why the average transaction price of $34,342 doesn’t match up with the $33,045 you’ll see below.

Manufacturer Average Transaction Price (Forecast March 2017)

BMW (BMW, Mini) - $51,600

Daimler (Mercedes-Benz, Smart) - $62,440

FCA (Chrysler, Dodge, Jeep, Ram, Fiat) - $33,867

Ford (Ford, Lincoln) - $35,483

GM (Buick, Cadillac, Chevrolet, GMC) - $35,078

Honda (Acura, Honda) - $27,484

Hyundai - $23,363

Kia - $23,345

Nissan (Nissan, Infiniti) - $27,671

Subaru - $27,507

Toyota (Lexus, Scion, Toyota) - $31,605

Volkswagen (Audi, Porsche, Volkswagen) - $32,800

Industry - $33,045

I think a lot of this shows how much money trucks and premium brands increase average transaction prices. I think BMW is missing out on not having a huge presence in the $100,000 through $300,000 (still cant buy a Rolls Royce) territory. Hyundai and Kia would need a very successful premium brand just to move up another $3,000. Lastly, holy bagel bites Subaru! The average transaction price is above the starting MSRP of all their vehicles!!

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Manufacturer Incentive per Unit (Forecast March 2017)

BMW (BMW, Mini) - $4,514

Daimler (Mercedes-Benz, Smart) - $4,151

FCA (Chrysler, Dodge, Jeep, Ram, Fiat) - $4,327

Ford (Ford, Lincoln) - $3,983

GM (Buick, Cadillac, Chevrolet, GMC) - $4,892

Honda (Acura, Honda) - $1,941

Hyundai - $2,341

Kia - $2,945

Nissan (Nissan, Infiniti) - $4,074

Subaru - $901

Toyota (Lexus, Scion, Toyota)- $2,208

Volkswagen (Audi, Porsche, Volkswagen) - $3,808

Industry - $3,511

Damn Subie, that senior discount isn’t even needed I see!!! So what we have learned today is that Subaru is probably the most valuable brand in the US because I don’t think even Jeep can pull off those kinds of transaction prices while offering no incentives. Seriously, no one wants to merge with FCA but Subaru is like the most popular girl in school that just became single 2 weeks before prom.

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Checkout the full numbers at Yahoo Finance.