Ever wonder how much people are spending on new cars? The Average Transaction Price for new cars is up to $34,342 and the ATP forecasts for March 2017 for each automaker are in! I hope you love Subarus because America sure does!!
*Note brands like Volvo, Jaguar Land Rover, and the exotics seem to be left off this list. That is why the average transaction price of $34,342 doesn’t match up with the $33,045 you’ll see below.
Manufacturer Average Transaction Price (Forecast March 2017)
BMW (BMW, Mini) - $51,600
Daimler (Mercedes-Benz, Smart) - $62,440
FCA (Chrysler, Dodge, Jeep, Ram, Fiat) - $33,867
Ford (Ford, Lincoln) - $35,483
GM (Buick, Cadillac, Chevrolet, GMC) - $35,078
Honda (Acura, Honda) - $27,484
Hyundai - $23,363
Kia - $23,345
Nissan (Nissan, Infiniti) - $27,671
Subaru - $27,507
Toyota (Lexus, Scion, Toyota) - $31,605
Volkswagen (Audi, Porsche, Volkswagen) - $32,800
Industry - $33,045
I think a lot of this shows how much money trucks and premium brands increase average transaction prices. I think BMW is missing out on not having a huge presence in the $100,000 through $300,000 (still cant buy a Rolls Royce) territory. Hyundai and Kia would need a very successful premium brand just to move up another $3,000. Lastly, holy bagel bites Subaru! The average transaction price is above the starting MSRP of all their vehicles!!
Manufacturer Incentive per Unit (Forecast March 2017)
BMW (BMW, Mini) - $4,514
Daimler (Mercedes-Benz, Smart) - $4,151
FCA (Chrysler, Dodge, Jeep, Ram, Fiat) - $4,327
Ford (Ford, Lincoln) - $3,983
GM (Buick, Cadillac, Chevrolet, GMC) - $4,892
Honda (Acura, Honda) - $1,941
Hyundai - $2,341
Kia - $2,945
Nissan (Nissan, Infiniti) - $4,074
Subaru - $901
Toyota (Lexus, Scion, Toyota)- $2,208
Volkswagen (Audi, Porsche, Volkswagen) - $3,808
Industry - $3,511
Damn Subie, that senior discount isn’t even needed I see!!! So what we have learned today is that Subaru is probably the most valuable brand in the US because I don’t think even Jeep can pull off those kinds of transaction prices while offering no incentives. Seriously, no one wants to merge with FCA but Subaru is like the most popular girl in school that just became single 2 weeks before prom.
Checkout the full numbers at Yahoo Finance.