Some sort of brand image that isn't beige vomit.
What they need is THIS.
RALLY THE SHIT OUT OF ALL YOUR CARS, MAKE THE CAMRY A WRX COMPETITOR, CALL IT THE CAMRY GT-FOUR, MAKE TMG BUILD YOUR PERFORMANCE CARS HAVE YOU SEEN HOW FAST THE TS040 IS?!?!?!?
I seriously think Toyota can flip their brand completely into one that builds serious rally cars. I know they're making a comeback, and that makes me happy.
Maybe we will get a new Celica out of this??
Ok, I need to stop. My erection is getting out of hand.