Just in terms of brand perception/”class”/image, is there a brand that’s at a higher-tier than BMW, Mercedes, Audi, Lexus, Infiniti, Acura, and Jaguar, but lower than Ferrari, Lamborghini, Aston Martin, McLaren, Bentley, and Rolls-Royce? (If one of these isn’t like the others, correct me!) Something in-between?
Something that would make an observer think “oh…yeah that exists” or “What a left-field choice!”
I thought about this, and I guess the best I can come up with is Lotus. Looks exotic, but doesn’t always have the exotic price. In terms of “image” it’s not “executive”, it’s not “bling-bling”, it’s just sort of “racer/British shed-style/err what is that.”
Anything else like this? Maybe Land Rover I guess, because depending on the model, it can be “rugged farmer” to “family car” to “urbanite” to “LA celebrity/British Royal Family levels of bling.”