Holland, The Netherlands, Der Nederlands, NL.

Well you can scratch one of those off.

The government of the Netherlands no longer wishes to be known as Holland,

A common misnomer is Holland and the Netherlands are the same thing (throughout history the same has been said of England and Great Britain and the United Kingdom). Holland refers to two provinces, North Holland and South Holland. But the Netherlands is the name for all 12 provinces.

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Well anyway. The Netherands no longer wishes to be know as Holland and from 2020 they will market themselves as the Netherlands

The Dutch authorities have decided to rebrand their country’s international image, with a switch from calling it ‘Holland’ to ‘The Netherlands’.

Ministries and sporting and cultural institutions, along with the country’s major cities, came up with a new strategy that aims to be “less promotional and more about content”, according to the Adformatie marketing magazine.

The details will be published later in the year, but marketing professionals briefed on the change say the country will sell itself as “co-creating pioneering solutions to global challenges”.

Countries and cities have been taking branding more seriously in recent years, either to overcome cliches, present a more positive image, or simply raise awareness.

The current brand name ‘Holland’, illustrated with an orange tulip, will change ahead of two key events next year - the Olympic Games in Tokyo and the Eurovision Song Contest, which will be hosted at the Dutch city of Rotterdam in May, the Dutch News site reports.

The country will switch to using ‘The Netherlands’ in its official branding, including on its international tourism site - which is called Holland.com for the time being. Orange will remain the Netherlands’ official colour - although it isn’t clear whether the tulip will survive, says Dutch News.

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