Hot Take

Our friend and legend, Doug DeMuro, needs to change his approach to his prerelease car videos. They’re too long for a car you can’t test drive nor give a DougScore to.

For example, Carfection’s videos are only 3-6 minutes long for their teasers. And they get straight to the point.


I want a condensed version of the ‘Dougisms’ we love, but are distinct enough that we know the difference between DougScore vids and DougPreview vids.  20 minutes plus with the Urus, Cullian, and A8L (he drove it a little) is a long time for short attention spans and still have no payoff.

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